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Sharing your kilometers
makes you run more
Sharing your kilometers
makes you run more
Skills: DIGITAL STRATEGY, NIKE+ // Client: Nike // Agency: Flock
Empowering running through friendship and technology

THE CHALLENGE

To encourage Mexican women under the age of 25 to run more.

KEY QUESTION

Can friendship make a young girl overcome the fear of insecurity when running in the streets?

THE ANSWER

We Run Together. A Nike+ empowered platform designed just for best friends.

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