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When soccer fans are
political influencers
When soccer fans
are political influencers
Skills: TWITTER API, SOCIAL MEDIA, HACKTIVISM, // Client: Animal Político // Agency: Flock
The social experiment that used soccer (and technology) to influence politics

THE CHALLENGE

To create awareness about the decisions being made at the Mexican Congress while everyone’s attention was on the World Cup.

KEY QUESTION

If soccer was being used as a distractor, could it be used to inform society?

THE ANSWER

Political goal. A Twitter app that connected soccer with politics to protect the interest of a country (outside the pitch).

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