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Designing products
that change our attitude
towards alcohol consumption
Designing products that change our attitude towards alcohol consumption
Skills: DESIGN THINKING, HACKATHON, OPEN CHALLENGE // Client: Tequila Jose Cuervo // Agency: Flock
Helping a brand be more storydoer and less storyteller

THE CHALLENGE

To create a responsible drinking campaign that would make a change in social consciousness among young people.

KEY QUESTION

Can we design products that help people be responsible when drinking instead of just releasing a commercial?

THE ANSWER

Imagina Cuervo. A maker challenge set out to design products that enhance a responsible alcohol consumption.

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