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Mixing trends and science
to help women
have better hair
Mixing trends and science to help women have better hair
Skills:  BUSINESS TRANSFORMATION, DNA, CUSTOM, TRENDS, BIG DATA
Offering a line of business for a major beauty brand

THE CHALLENGE

Use technology to create a new business category in hair beauty.

KEY QUESTION

Could we improve the personalization of hair treatment and hair styling?

THE ANSWER

Hair lab. A google trends empowered tool that mixes your hair characteristics with the styles that are trending to offer the best treatment and styling for your hair.