side-area-logo
Buying a shoe
with your sweat
Buying a shoe
with your sweat
Skills: Nike+, API, RETAIL INNOVATION, // Client: Nike // Agency: Flock
Creating a shoe box that can only be opened with kilometers

THE CHALLENGE

Innovate the retail experience for the Women Nike Free launch.

KEY QUESTION

What if instead of buying a shoe, you could pay for it with kilometers.

THE ANSWER

Free the free. A smart shoe box that can only be unlocked with nike+