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A festival
‘only for nerds’
A festival
‘only for nerds’
Skills: BRAND PURPOSE, STRATEGY, STORYTELLING // Client: TAGCDMX // Agency: mcgarrybowen
Giving nerds the space they deserve in society

THE CHALLENGE

Position TAGCDMX as one of the top creativity festivals in LATAM.

KEY QUESTION

Can we redefine the meaning of “nerd”?

THE ANSWER

Be More Nerd. The space for those whose ideas don’t fit.

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Designing products that change our attitude towards alcohol consumption