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We are TRAMUNTANA

an innovation team led by Noel Gómez and Jax Pérez 

made up of ad-hoc designers, thinkers, engineers and business developers

that come together to tailor each project with the right talent

We create ideas, strategies and products that transform brands, grow companies and launch new ventures.

For example, we

We are TRAMUNTANA an innovation team led by Noel Gómez and Jax Pérez.

We create ideas, strategies and products that transform brands, grow companies and launch new ventures.

What we do…

We are the bridge between a design studio,

an advertising agency, and a consultant firm

We are the bridge between a design studio, an advertising agency, and a consultant firm

innovation_strategy

Strategic Innovation

In this complex and volatile scenario, we help our partners stay relevant while building on their brand purpose. We gather data and conduct human centered methodologies to find the right answers to questions that sometimes our clients don’t ask themselves.

innovation_creative

Creative Innovation

We create platforms, digital and physical experiences, campaigns & ads (that sometimes don’t seem to be ads) all of them empowered with technology and focused on helping brands tell a story in a new unexpected way.

innovation_business

Business Innovation

We shape the future of our partners by creating new business models or rethinking existing ones, by understanding how technology can enhance their products and services and by crafting the journey to get them there.

GOOGLE // AI

The first non-human
fashion designer

Designing a tool to help fashion designers create based on data, trends and their moodboard

GOOGLE // AI

The First Non-Human Fashion Designer

Designing a tool to help fashion designers create based on data, trends and their moodboard

Check it out!

NIKE // CREATIVE TECHNOLOGY

The blind runner
with thousand eyes

Using Google Glass to connect people with a visually impaired athlete

NIKE // CREATIVE TECHNOLOGY

The blind runner
with a thousand eyes

Using soccer (& technology) to influence politics

Check it out!

ANIMAL POLITICO // CREATIVE HACKTIVISM

The social experiment that transformed soccer fans into political influencers

Using soccer (& technology) to influence politics

ANIMAL POLITICO // CREATIVE HACKTIVISM

The social experiment
that transfomerd soccer fans
into political influencers

Designing a tool to help fashion designers create based on data, trends and their moodboard

Check it out!

NIKE // DIGITAL STRATEGY

When sharing your kilometers makes you run more

Empowering running through friendship and technology

NIKE // DIGITAL STRATEGY

When sharing your kilometers makes you run more

Empowering running through friendship and technology

Check it out!

TAG CDMX // BRAND PURPOSE

A festival
‘only for nerds’

Giving nerds the space they deserve in pop culture

TAG CDMX // BRAND PURPOSE

A festival
“only for nerds”

Giving nerds the space they deserve in pop culture

Check it out!

TEQUILA JOSE CUERVO // DESIGN THINKING

Designing products that change our attitude towards alcohol consumption

Helping a brand be more storydoer and less storyteller

TEQUILA JOSE CUERVO // DESIGN THINKING

Designing products that change our attitude towards alcohol consumption

Helping a brand be more storydoer and less storyteller

Check it out!

WARNER BROS // SOCIAL MEDIA CAMPAIGN

Kids explaining
the age-old question:
Where do babies come from?

Giving kids the opportunity to tell the world our origin

WARNER BROS // SOCIAL MEDIA CAMPAIGN

Kids explaining the age-old question: Where do babies come from?

Giving kids the opportunity to tell the world our origin

Check it out!

Inventions and Lab department

We believe that proactivity is key for creativity (and personal health). That’s why sometimes our ideas don’t come from a brief, or end up being prototypes that never see the light. We still love them, and want you to care about them too, because they show more of our capabilities than most of the (daily) work we have done in our lives.

Inventions and Lab department

We believe that proactivity is key for creativity (and personal health). That’s why sometimes our ideas don’t come from a brief, or end up being prototypes that never see the light. We still love them, and want you to care about them too, because they show more of our capabilities than most of the (daily) work we have done in our lives.
dab_test

Drink-a-bot

Hacking the alcohol sampling in retail with a social empowered device that pours your drinks

FTFLAB

Free the free

Designing and prototyping a connected shoe box that can only be opened with the kilometers of your runs

nailink

Nail Ink

Changing the nail care industry applying the home printing business model into nail polish

hllab

Hair Lab

Mixing real time trends and science to improve the personalization of hair styling

Learning by teaching

Teaching is the best way to keep learning so I spend some of my time developing & teaching courses at creativity schools, agencies and universities as Miami Ad School, The College of Everything, Academia Mexicana de la Creatividad, Cannes, FOX Sports, Digital Invaders, …

What are the do’s and dont’s to be a love brand using the rules of Brand Utility? A course to explore how a brand can be relevant today, thinking in its public more than in its sales.

A course where the professor is the creative director and the students are junior professionals. Subjects and exams are replaced with real briefs, real clients and real deadlines.

Along with Digital Invaders, we designed a ‘Big Brother’ of creativity. A three month course where alumni spend 6 days a week solving challenges and learning a wide range of skills, from video editing, to html, starting their careers as T-shaped professionals.

A gamificated workshop that challenges players to imagine and prototype objects from a range of alternative futures.

Still here? You must like us (;
Let’s chat and jump on a call
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